{"id":5494,"date":"2024-11-06T17:11:22","date_gmt":"2024-11-06T16:11:22","guid":{"rendered":"https:\/\/wirtschaftsstandort-osnabrueck.de\/?p=5494"},"modified":"2024-12-02T15:32:58","modified_gmt":"2024-12-02T14:32:58","slug":"hellmann-takes-the-lead-with-womanpower-2","status":"publish","type":"post","link":"https:\/\/wirtschaftsstandortosnabrueck.de\/en\/people-of-the-region\/hellmann-takes-the-lead-with-womanpower-2\/","title":{"rendered":"Where casual perfection simply looks good"},"content":{"rendered":"\t\t
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Mark Rauschen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What on earth do you wear to meet someone who must be the most important fashion expert in Osnabr\u00fcck? Well, actually, the most important fashion expert in the city and whole rural district of Osnabr\u00fcck, in Cloppenburg, Vechta, the Emsland and the M\u00fcnsterland, to say the least? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We\u2019re meeting Mark Rauschen, the boss and proprietor of the L&T fashion store, also known as Lengermann und Trieschmann in Osnabr\u00fcck. L&T is far more than just a fashion store: it is somewhere where customers can actually come and spend the whole day. It has its own food hall that caters to every taste, as well as various counters and quiet zones spread out on the various floors. L&T offers everyone the ideal garment for every occasion. Needless to say that real Osnabr\u00fcckers have a customer account. And L&T accompanies them throughout their entire life, with Babygros and children\u2019s clothes, special dresses and smart suits for the graduation ball, an impeccable outfit for the first job interview, as well as a wedding dress for the bride and an elegant suit for the groom. And yes, people will even find the right thing to wear for a funeral. If it doesn\u2019t fit perfectly, it can be adjusted here on the spot: it will take the store\u2019s own dressmaking department no more than an hour to shorten a pair of trousers. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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So what is the best thing to wear for our meeting? Dressed in L&T from head to toe with anticipatory reference to the custo-mer account that can be taken for granted? That might seem too much like grovelling. Casual chic or casual-smart for busi-ness, or would a suit and tie be better? No, not really, this is not a job interview. And perhaps Mark Rauschen doesn\u2019t really notice what the other person happens to be wearing? What-ever the case, that would be a good question to start our meeting. And what an answer! \u201cBut of course I notice what other people are wearing, I grew up with fashion, after all.\u201d<\/p>

Rauschen took over the company from his father and mana-ges it in a team with two other colleagues. There are also four other partners. He has used his role to constantly expand his own retailing concept: \u201cWe offer our customers quality time. After all, just buying something is totally different to going shopping. Buying something is what you do when you need a pint of milk because the fridge is empty. But going shopping is about treating yourself and having a good time.\u201d That\u2019s why the internet doesn\u2019t pose a real threat to his sector, at least for as long as retailers do their homework. \u201cThe things we sell need to fit properly, so we offer professional personal advice that you can\u2019t get on the internet.\u201d Which also proves the point that no-one observes and knows their customers quite as well as the retail sector, where a good fit depends on being able to try something on. And that is probably exactly one of the secrets behind L&T\u2019s successful shopping concept. Walking through the store has something organic about it for the customers, strolling through the pleasant surroundings, with one nice sur-prise soon followed by the next amazing offer. As with excel-lent football players or actors, the complex decisions and vir-tually scientific insights and processes going on behind the scenes remain practically invisible: what looks so easy is in fact really difficult and great art.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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It\u2019s not just football but all other kinds of sport as well that are now featured in the latest addition to Osnabr\u00fcck\u2019s major attraction, which is said to influ-ence letting and leasing rates in the central pedestrian zone: the closer to L&T, the more expensive it gets. This is because Mark Rauschen\u2019s sports outlet embodies a world all of its own, particularly the spectacular \u2018Hasewelle\u2019 indoor surfing facility in the basement. Customers can watch what\u2019s going on either directly from a kind of amphitheatre, or from all the other floors at any time, looking down through the totally open interior. This activatable per-manent wave for surfers in a kind of indoor pool works in exactly the same way as the legendary Eisbach wave on the edge of the \u2018Englischer Garten\u2019 park in Munich, or the Leine wave in Hanover\u2019s old town near the Lower Saxony State Parliament, which is the latest open-air variation on this theme. In contrast to Munich and Hanover, in Osnabr\u00fcck surfers can ride the wave all year long regardless of the weather, thanks to L&T. Not only professional surfers use the facility for their competitions. It is also popular with companies for team-building activities, or with groups of friends and whole families. Mark Rauschen has noticed something else as well: \u201cWe keep seeing small groups of people coming in when those who live in Osnabr\u00fcck want to show their visitors the town. Private tour guides stand here at the \u2018Hasewelle\u2019 in the sports outlet, hold their arms out wide and declare with utter conviction that this is our Osnabr\u00fcck surfing wave<\/em> and the town\u2019s latest attraction.\u201d Once again, this goes to show that L&T is so much more for Osnabr\u00fcck than just a fashion store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The fashion store L&T Lengermann & Trieschmann in Osnabr\u00fcck: The range comprises around 500 different fashion brands, 120 of which offer their goods as shop-in-the-shop.. Copyright: L&T<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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It is this modern retailing concept with all its love of detail that makes Mark Rauschen a popular person to consult about the future of Germany\u2019s town centres. After all, L&T is one of Germany\u2019s five best upmarket fashion stores, coming after the legendary \u201cKaDeWe\u201c department store in Berlin and the Breuninger stores with their flagship store in Stuttgart. The stock here is always worth more than 2 million Euro. With a catchment area of 80 to 100 kilometres, the L&T boss is familiar above all with the requests of customers coming in to shop from further afield: \u201cUp to now, our multi-storey car park has been like a kind of life insurance: after all, people coming in from the country want to use their car to get into town\u201d. On the other hand, he himself isn\u2019t necessarily fixated on cars, says Rauschen: \u201cPublic transport is also fine when it works properly, but as I say, it has to work properly.\u201d He also thinks it\u2019s a good idea for city dwellers to travel by public transport or to use their bikes to leave more space on the roads for visitors coming from further away. \u201cIt all depends on where these people are coming from: out in the country, buses tend to run less frequently if at all.\u201d To make sure the retailer\u2019s point of view is taken into account in local politics, Mark Rauschen is involved among others in the board of Osnabr\u00fcck City Marketing Association and as vice-president of the Chamber of Commerce and Industry for Osnabr\u00fcck-Emsland-County Bentheim. And on the national scale, he is the President of the Textile Retailers\u2019 Association (BTE) and the industry spokesman. It is no great surprise that Osnabr\u00fcck\u2019s exemplary entrepreneur has even generated positive headlines in the respected weekly newspaper \u2018DIE ZEIT\u2019 with his store concept. It is a blueprint for leading the owner-managed city-centre retail trade into a successful future, while at the same time putting new life into town centres elsewhere that are facing the threat of high vacancy rates and the accompanying squalor. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Caf\u00e9 Lounge is centrally located on the ground floor of the L&T fashion store in the middle of the bright atrium. Visitors can look up to the top floor through the open stairwell and watch the hustle and bustle of shopping in a cosy and relaxed, trendy urban coffee house atmosphere. Copyright: L&T<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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But let\u2019s go back to the question about what to wear for a meeting with this fashion expert: fortunately, the \u2018ZEIT\u2019 also had an article about the \u2018quiet luxury trend\u2019, which would appear to be the very latest buzzword in the fashion trade. Actually, what it really means is that it\u2019s trendy to wear clothes that conceal their particular brand, origin and price segment as far as possible. Hopefully, a tailor-made shirt of fine Cassubian linen without a logo will be the right choice for a meeting with Mark Rauschen. In the heat of mid-summer, he receives us wearing a pale suit and T-shirt in casual perfection. \u201cI\u2019ve gone for an Italian look, in keeping with the weather.\u201d That\u2019s true: dressed like this, he could appear in any Nespresso commercial if Brad Pitt doesn\u2019t have the time. So is this in fact his personal favourite outfit? \u201cWell, actually I prefer to wear jeans, a white shirt and sports jacket\u201d, says Rauschen with a laugh. And while we\u2019re talking about private things, did he always want to take over his father\u2019s business? \u201cYes. After all, I practically grew up here in the store and I\u2019ve always been fascinated by fashion in the retail sector\u201d. It makes sense therefore that after doing his national service with the air force, he took a degree in business engineering with a dissertation entitled \u201cShopping experience in the retail trade\u201d. As already said, if it looks extremely casual, it\u2019s probably highly professional. <\/p>\n

When Mark Rauschen has a bit of free time, which is almost never, then he likes to live out a childhood dream: \u201cI always wanted to be a pilot. But doing my military service with the air force meant I stayed on the ground.\u201d He then took to the skies with a private pilot\u2019s licence and an aircraft at the sport airfield in Osnabr\u00fcck-Atter that he shares with three friends \u201calthough I unfortunately rarely have time to fly\u201d. Instead, Mark Rauschen has his hands firmly on the controls of his company so that his \u201cAirline L&T\u201d continues its heady flight. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Modehaus L&L;T Lengermann & Trieschmann<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Telefon: 0541 331130<\/span><\/a><\/p>

E-Mail: info@l-t.de<\/p>

Web: www.l-t.de<\/a><\/p>

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At the L&T fashion store, customers can
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