{"id":5594,"date":"2024-11-11T14:56:14","date_gmt":"2024-11-11T13:56:14","guid":{"rendered":"https:\/\/wirtschaftsstandort-osnabrueck.de\/?p=5594"},"modified":"2024-11-26T12:17:50","modified_gmt":"2024-11-26T11:17:50","slug":"where-casual-perfection-simply-looks-good","status":"publish","type":"post","link":"https:\/\/wirtschaftsstandortosnabrueck.de\/en\/people-of-the-region\/where-casual-perfection-simply-looks-good\/","title":{"rendered":"A smart start-up starter"},"content":{"rendered":"\t\t
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Florian St\u00f6hr<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The coolest sounds of the German music scene come from the capital city, with the Berlin band \u201cSeeed\u201d right at the forefront. By the way, they really do spell their name with three \u2018eee\u2019s, and are masterminded by singer Peter Fox with laid-back lyrics like this: \u201cBaby wach auf, ich z\u00e4hl bis 10 \u2013 das Leben will einen ausgeb\u00b4n und das will ich seh\u00b4n!\u201d [Baby, wake up, I\u2019ll count to 10 – Life\u2019s got something for us and I want to see it!]<\/em> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This is the kind of sound that could go through the visitor\u2019s mind when entering the Seedhouse start-up centre, located in the Science Park on a former army barracks complex in Osnabr\u00fcck-Westerberg. It looks just like how you might imagine a stylish advertising agency or a trendy IT company: brick walls, a sophisticated coffee machine and a multi-coloured freezer offering a free choice of currently popular ice-cream flavours. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Needless to say, our interview with managing director Florian St\u00f6hr takes place around a table tennis table, and not in a conventional conference setting. But then, despite all of the urban nonchalance, it soon transpires that the main focus at Seedhouse is on business, in other words, figures, ideas, com-mitment, innovation, inventive talent – and on hard work as well. \u201cWe help business founders when it comes to develo-ping their business models. We know all the funding pro-grammes and have connections with established companies in the region that are potential partners for our founders.\u201d But every start-up starter must be well aware of one thing: \u201cIt\u2019s always more tempting for young professionals to settle in the well-feathered nest of permanent employment, rather than building a company of their own, because founding a com-pany is definitely work, work and more work.\u201d<\/p>

To ensure that business founders – and their preferably pio-neering ideas that the world has just been waiting for – don\u2019t fail already before they get started, due to the small print and such trivial things as office space and inadequate support and advice, 32 shareholders, notably including SME firms, have come together also with support from the State of Lower Saxony, and created the Seedhouse in a format that has given Osnabr\u00fcck a secure position on the national map of the start-up scene. Florian St\u00f6hr, the managing director of the start-up centre, has been involved right from day one because he has the start-up gene, as well as having Osnabr\u00fcck running in his veins. \u201cI\u2019m from Lake Constance originally, but I\u2019ve really come to love Osnabr\u00fcck since I came here as a student.\u201d Already during his time at Osnabr\u00fcck University, he demonstrated his abilities as someone who gets things done, in the role of vice-president of the student parliament and as a member of the senate, qualities which he continued to develop further during the course of his career.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cActually, it\u2019s always been a case of building companies as a shareholder, or developing lines of business or new focal aspects.\u201d St\u00f6hr thus made a name for himself as a driver of innovation and a networker with excellent connections, so he could scarcely refuse when head-hunted to run the start-up centre.St\u00f6hr made a name for himself as an innovative driver and well-connected networker and could therefore hardly refuse when a head was sought for the start-up center.<\/p>

In terms of content, the focus is on agriculture and the food sector: after all, the Osnabr\u00fccker Land is known as Germany\u2019s \u201cgrease spot\u201d, with its leading agricultural engineering and agricultural technology companies. But gradually, the range was extended to cover all parts of the digital world. At the same time, the Seedhouse helped to make Osnabr\u00fcck the start-up capital of Lower Saxony, or at least: \u201cEnquiries about our funding and support come in from all over Germany and even from Israel. We actively connect such applicants with our regional industry.\u201d Nevertheless, there\u2019s also a small fly in the ointment at the moment for the convinced Osnabr\u00fccker-by-choice: \u201cEven if there are lots of clever minds with great ideas at Osnabr\u00fcck University and the University of Applied Sciences, I do wish that lots more applications would come from the immediate neighbourhood.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Seedhouse start-up centre supports company founders in the development of their business models. Copyright: Simone Reukauf <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apart from Osnabr\u00fcck, the focus of start-up support from the state of Lower Saxony has been limited just to the start-up centres in the larger cities such as Braunschweig, L\u00fcneburg, Oldenburg, G\u00f6ttingen and of course Hannover. Due to this fact, the Seedhouse in Osnabr\u00fcck has now extended its sights to the rural area and is promoting a start-up from Lingen in the Emsland. This is going both positively and successfully: \u201cOf course we\u2019ve got our network in the Emsland too, and it\u2019s really very promising to see how well the trial balloon is flying, with a corresponding effect on other projects.\u201d The trial balloon he is referring to here is called \u201cEasy Snacks\u201d, a company founded in 2023 by five school children and students.<\/p>

The idea is to make it quicker and easier to order and pay for things in school kiosks and university refectories. The young founders had the idea while queuing for school meals. Their digital system now not only accelerates the process but also helps the refectories and school kiosks when it comes to stock-keeping, management and planning, particularly for very large numbers of school children and students. Florian St\u00f6hr gets excited about every single idea in the Seedhouse, but there is another important aspect about the project in Lingen that is worth mentioning: \u201cIt gives us practical experi-ence, live and in the flesh, of how far from a central hub in Osnabr\u00fcck we can still support a remote start-up; at the same time, it teaches us what kind of targeted support is needed.\u201d St\u00f6hr is sure that this knowledge will then help other rural start-ups.<\/p>

Thanks to this pragmatic approach, which the managing director brought to the Seedhouse from experience gained at various stages in his career, the success rate of Osnabr\u00fcck\u2019s \u201cstart-up accelerator\u201d has put them in the lead in Lower Saxony. \u201cWe have given an initial boost to more than fifty firms, of which only twenty percent didn\u2019t make it, but with well over twenty percent really taking off.\u201d As a result, the Seedhouse Osnabr\u00fcck\u2019s performance is significantly better than the average when compared to the other start-up centres, as Florian St\u00f6hr emphasises with a healthy portion of self-confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Founded in 2018, the Seedhouse symbolises the growing enthusiasm for start-ups in Osnabr\u00fcck. Here, 34 shareholders from the agricultural, food and digital sectors have joined forces to promote innovation among the many start-up teams and support them through the region\u2018s strong SME network. Copyright: Simone Reukauf <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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When asked for examples, he leans back from the table tennis table, sits up in his chair and begins with an example whose name is already very fitting: \u201cIf we go back to our early days, there\u2019s one company worth mentioning from the agricultural sector that is called Seedforward, which is all about seed treatment. They started with maize, but are now active in other areas as well, right in line with the growing trend for long roots so that plants are able to withstand even drought conditions.\u201d But Florian St\u00f6hr is also particularly proud of Lambus, the travel app from Osnabr\u00fcck: \u201cThey even rejected a deal on the TV show \u2018H\u00f6hle der L\u00f6wen\u2019 [German equivalent of Dragons\u2019 Den], because they were so convinced of their success. Lambus then went on to be the Apple App of the Day, that is really very impressive.\u201d The Seedhouse continues to be closely connected with Lambus, jointly pursuing the decidedly ambitious target of revolutionising travel planning with AI. <\/p>\n

The Seedhouse thus has many little cogs that work together to ensure that as many founders as possible can turn the big cog so that it moves them from the initial idea to a functioning business. Even if the admittedly rather hackneyed marketing phrase says that grass doesn\u2019t grow faster if you pull it, this doesn\u2019t apply to the seeds that germinate and flourish in the Osnabr\u00fcck Seedhouse. \u201cThe fact that we have no topic restrictions and welcome enquiries from all sectors means we are also in a position to put founders in touch with each other so that they can make progress more quickly,\u201d says Florian St\u00f6hr. <\/p>\n

Which just leaves the question as to what it is that quick-witted St\u00f6hr himself would invent? Something for family life, perhaps, as the father of three young daughters? Possibly. Or, perhaps more likely, a cool den with a laid-back team where youngsters get support for their fresh ideas and are given the courage to simply make a go of it and start their own business? Preferably in a setting with brick walls, a sophisticated coffee machine, a multi-coloured freezer offering a free choice of currently popular ice-cream flavours and a table tennis table as conference table? Oh no, that idea has already been implemented and is called Seedhouse. All we need now is the sound of \u201cSeeed\u201c with three \u201ceees\u201d, who sing \u201cIch mach Kaffee, der tote Tanten weckt\u201c<\/em> [I make coffee that wakes dead aunties] \u2013 and the coffee machine is ready and waiting. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Seedhouse Accelerator GmbH<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phone: 0541 76014488<\/p>\n

E-mail: hallo@seedhouse.de<\/a><\/p>\n

Web: www.seedhouse.de<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For all its urban nonchalance, the Seedhouse is all about business.<\/p>\n","protected":false},"author":89,"featured_media":5597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[44,48,1],"tags":[50],"class_list":["post-5594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-menschen","category-people-of-the-region","category-unkategorisiert","tag-protagonists-of-the-region"],"acf":[],"yoast_head":"\nA smart start-up starter - Wirtschaftsstandort Osnabr\u00fcck - Emsland - Grafschaft Bentheim<\/title>\n<meta name=\"description\" content=\"\u201cWe help company founders develop their business models.\u201d In conversation with Florian St\u00f6hr from seedhouse. 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